about us

We understand that life is subject to constant changes. We know that people cannot not change, as it is an essential part of being human. And that we can not not dress, as fashion is an integral part of expressing one's mood, character and outlook in life. We therefore don’t just sell clothes and lifestyle items, we want to inspire and empower people to create and style change.

Fashion has always been a powerful instrument for transformation and a vibrant and confident means to symbolise change.Enabling individuals to experiment with and define their identity, as well as express themselves is the driving force behind everything that we do.

In order for people to articulate their own attitude and identity, we aim to make change accessible to everyone by constantly infusing new ideas, trends and styles, to make their world a better looking place, day by day.

We invigorate positive change and optimistic reinvention.

ENJOY THE CHANGE.
BE PART OF THE TRAP REVOLUTION.